Wednesday, May 29, 2013

[Swoosh] Quick Look: The New Nike Hypervenom Football Boot, Blazing To Malaysia This August

Revealed to the world just few hours ago in Rio by the world famous striker and Brazil’s hometown hero Neymar, say hello to Nike Football’s latest football boot: the Nike Hypervenom. Apparently, the new addition to Nike Football’s line-up will be replacing the long-running T90 series.

The Nike Hypervenom comes with a NikeSkin-based upper which is technically a combination of a soft supple mesh bound and a thin polyurethane film. The upper is also treated with Nike All Conditions Control technology which gives it consistent level of traction regardless in wet or dry pitch.

Together with the help from some of the world’s top podiatrists, Nike also created a decoupled outsole for the boot which comes with a groove in the forefoot area that is said to allow the first metatarsal – the bone that defines reaction time of the foot’s first movement – to be activated quickly. Furthermore, the outsole is also made from compressed nylon which made it responsive while being lightweight at the same time.

Last but not least, Nike has also equipped the new Hypervenom with stud configuration and length that is designed to provide faster penetration of the pitch and quicker release which hopefully able to further help players reach better reaction times.

While it will only arrive in Malaysia on 1 August, the new Nike Hypervenom will made its debut this weekend during the friendly match between Brazil and England on the feet of Neymar and Wayne Rooney. Once it is made available in our shores, the Nike Hypervenom will be priced at RM 799.

To see more, here it is in my Picasa gallery or connect directly with Nike Football Malaysia at

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