Thursday, December 13, 2012

[Swoosh] Meet The Nike Basketball’s LeBron X: Made For The King

Chances are, you have heard of LeBron James. Currently playing for Miami Heats, “King James” as some might call him is one of the greatest basketball players that ever graced the game with achievements such as NBA champion and NBA Finals Most Valuable Player (MVP) for 2012.

Not to forget, 3 times NBA MVP, 8 times NBA All-Star, 2 times NBA All-Star MVP and NBA Rookie of The Year. This year also marks the 10th anniversary of LeBron and Nike Basketball which resulted in the arrival of the new LeBron X which is designed based on the specifications and the needs of the man himself. Here are what Nike Basketball have equipped into the new LeBron X:

- Hyperfuse construction on the upper is a composite of lightweight synthetic materials and mesh that are fused together to create a nearly seamless, one-piece upper that is lightweight, breathable, supportive and durable
- Flywire technology is strong yet dynamic and lightweight, providing an adaptive fit and excellent lockdown through the midfoot
- Mesh tongue and a full inner sleeve provide breathability
- Molded diamond shapes on the tongue add comfort
- Asymmetrical collar is cut higher on the medial side for support and lower on the lateral side for enhanced flexibility and comfort
- Diamond inspired detailing on the upper celebrates the tenth anniversary of LeBron James’ partnership with Nike

- Full-length, visible Nike Zoom unit allows low-profile, maximum cushioning with a soft and responsive feel under the entire foot
- Lightweight Phylon midsole provides ultra-lightweight cushioning and comfort

- Solid rubber outsole provides durability and traction for a variety of surfaces
- A modified herringbone pattern enhances multidirectional traction

Available in three different main colorways, each of them has a story of its own. For example, the blue diamond colorway is symbolic of the blue tint diamonds gain from interaction with electricity, which can be paralleled to James' electric style of play. In addition to that, the Jade colorway is inspired by the Chinese art of cutting jade using diamonds.

The new Nike LeBron X is readily available at all Nike Stores, Hoops Station and other fine Nike dealers throughout the country. For more, visit

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